Integrated Training Solutions Is The Integrated Training Solutions Method The Team

Tools

• Multi-media presentations (you just add the room and the trainees).
• Workshop Materials.
• Complete Trainer's Guide for skill development.
• A menu of services and materials to meet the needs of any organization.

Method

• Training built on the development of fundamental skills.
• Complete and consistent training for all.
• Staff evaluation.
• Follow-up workshops to develop and cement the skills.

Control

• The mission of our training is to turn your trainer/managers into the mentors and role models, so learning and improvement is a daily occurrence.

THE INTEGRATED TRAINING SOLUTIONS METHOD

Both Desperate Measures and Planet Hospitality train service providers to look at their customer and/or guest interactions from the client’s point of view. Deploying a multi-media approach reinforced with workbooks, workshops and tests, this entertaining training method will inform and inspire the entire chain of command, from top management to frontline personnel.

Integrated Training Solutions methods were developed for and tested in a very demanding environment — the ski industry. Desperate Measures and Planet Hospitality were originally conceived for the ski industry, where high sales staff turnover is part of the business model, where “experienced” is translated as two months and the staff is young with minimal previous work experience of any kind. Combine those challenges to the high-cost, discretionary nature of the products and the demands of a savvy clientele. The training works because it is based on the sound principals of:

Developing Skills

The Integrated Training Solutions training method is founded on three fundamental principles:

1. The foundation of selling and customer service is based on three primary, learnable skills: Relating, Authenticity and Steering.
2. Learning occurs best in a multi-media, interactive environment.
3. Employees best absorb and apply skills through an organized mentoring program where new concepts are learned and reinforced in day-to-day customer interactions.

Developing Mentors

What is truly unique is the Integrated Training Solutions emphasis on the client taking control of their own training through a custom, optimized combination of live training, self-guided learning, and mentor development.

THE TEAM

The Creators

Jackson Hogen has worked in just about every sector of the ski business, from ski instruction and coaching to product development and training. A lifelong skier, Hogen parlayed an Honors diploma at Yale into a string of ski-related professions, including retail sales, technical training, consulting, marketing, product development, product testing and journalism. In this last capacity, he has served as a technical editor or contributor to Snow Country, SKI, Wintersport Business, London Daily Mail Ski and other publications.

Dave Bertoni honed his product development skills supervising international product launches as a senior manager at Salomon while posted at the global headquarters in France. As a business graduate of the University of Colorado, Bertoni has served as Director of the Ski School at Mary Jane in Winter Park, Colorado and subsequently in senior capacities in product development and new business creation for companies as diverse as adidas-Salomon, Poseidon Technologies (computerized vision systems) and TheBuyersPage.com (Internet B2B portal). His consulting business, MarketSpace Product Development, serves an elite client list culled from the bio-tech, computer software and industrial materials sectors.

The Faculty

Lou Fliszar has spent over 30 years in the winter sports industry. Much of that time has been spent training and educating store employees. During a 15 year stint with Salomon North America he worked as a Technical Service Specialist, Sales Representative, and National Accounts Manager. For 7 years in the 1990’s Lou was General Manager of Smiley Hats in Reno, Nevada. This wealth of experience was put to use in 2001 when he founded Alpine Sales and Distribution, a national sales organization with representation across the United States and Japan. Appointed as United States sales agent and distributor for Integrated Training Solutions products, Lou has assisted with the introduction of Desperate Measures and was instrumental in the development of Desperate Measures University. It is his philosophy that training never ends, “Even Doctors and 747 pilots undergo continuous training to upgrade their skills. The most successful stores that I have worked with have an organized and professional training program. It is the most cost effective way of increasing sales.”

Craig Phinney attended Brown University, moving to Aspen, Colorado in 1971, and managing an area ski shop there for the next four years. Salomon recruited him in 1975, where he worked as both a technical and sales representative. He was instrumental in the initial development of Salomon’s Certification and Sales Training Programs, as well as conducting Certifications for fifteen years, and was responsible for writing the ski industry’s first rental manual. Craig became an independent sales representative in 1990 and is currently selling soft goods, accessories and the Integrated Sales Solutions Training programs in New York State and Pennsylvania. In addition to teaching with Desperate Measures University, Craig also teaches over 100 days a year in his local middle and high schools.

 
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