What Is Desperate Measures? How Do I Get Me Some? Desperate Measures University

A Training Method for Selling Technical Products at Retail

Desperate Measures is a unique retail sales training system designed to kick-start new hires and reinforce and expand on the existing skills of seasoned veterans. People fresh to retail can short-cut their apprenticeship. Veterans are reminded how to apply their skills in a variety of tricky situations. Salespeople both new and old are trained in the primordial talent of seeing the sale from their customer’s point of view.

The Desperate Measures Training Method is founded on three fundamental principles:

• Selling is based on three primary, learnable skills: Relating, Authenticity and Steering.
• Learning occurs best in a multi-media, interactive environment.
• Retail employees best absorb and apply skills through an organized mentoring program where new concepts are learned and reinforced as a team.

Drawing on a multiplicity of media, including live presentations, workshops, workbooks, video, slides and other reference and reinforcement tools, Desperate Measures creates a complete mentoring system in your store. Whether used in large, group-training formats or in small, off-hours sessions, the training is thorough and concentrated. Regardless of the training format, each of our skill-development modules delivers on the promise of improving customer satisfaction, employee motivation and sales profitability.

The better you’re prepared, the easier it is to help your customers find solutions to their problems and the more fun you’ll have doing it. The goal of the Desperate Measures Training Method is to get you well prepared.

Basic selling skills — Relating, Authenticity and Steering — are not only fundamental to retail sales, but to all types of sales. The skills you develop with Desperate Measures are the foundation of effective salesmanship, whether in retail or in any other type of sales situation. “Born salespeople” only seem so because they make it look so natural, but they learned how to sell just like everyone else. Anyone can also become a natural by creating a good foundation in basic skills and building on them every day you come to work to play.

HOW DO I GET ME SOME?

You can do it yourself with...

Trainer-In-A-Box
The groundbreaking self-guided sales training program from Integrated Training Solutions.

Trainer-In-A-Box is the foundation of the Desperate Measure’s Training program. The 14-essential lessons to be a highly successful sales person have been put into an easy-to-navigate DVD that is the ideal vehicle for self-guided learning.

Included:

• The Trainer-In-A-Box DVD
• 5 - Selling Skills Workbooks and Tests
• The Hot Button Finder Wheel
• The How-to Guide

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Deluxe Trainer’s Suite
This comprehensive program includes all three multi-media Desperate Measure’s modules, eight workshops, Trainer’s Guide and a complete set of all of skills development materials.

This program is perfect for the multi-outlet operation with a dedicated training person. These materials transform any training staffer into a consummate pro. The professionally produced presentation materials, workbooks and support materials give your trainer the tools he or she needs to develop your staff into the most efficient selling force that they can be.

Included:

• Trainer’s Guide Package
  • The Trainer’s Guide
  • Workshop Video and presentation slides
  • Three Sets of Workshop Cards
• Three Module Video and Slide Package
  • Module 1 — Basic Sales
  • Module 2 — Alpine Product Knowledge
  • Module 3 — Advanced Sales Training
• Workbook and Self-test — Module 1 and Module 2
• Brand Thumbnails
• Hot Button Finder Wheel
• Inventory Management and Gear Selector Posters

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Call Integrated Training Solutions
to send one of their seasoned trainers from the ITS faculty.

Live Retail Sales Training: Integrated Training Solutions offers a number of training courses that will kick-start the learning process and assure that your in-store training materials will yield the highest continuous benefit. Have one of our staff members come to your store as a part of your training strategy.

DESPERATE MEASURES UNIVERSITY

The Basics of Jazzed Selling 101
The 14-Essential Selling Skills Development Lessons for selling any technical consumer product. (1-1/2 to 2 Hours)

Jazzed Selling Workshop 102
An intensive series of workshops that explores and instills the basic selling skills. (1-1/2 to 2 Hours)

Train-the-Trainer 401
Basic training for retail managers. Become a Integrated Training Solutions Campus. Give your managers the skills to develop the your sales force to their maximum potential. (2 to 2-1/2 Hours)

 
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